A NOTE TO OUR INVESTORS
As we take a moment to reflect on the brand and business that we've built, we wanted to speak directly to a devoted group that's been integral to our success. If you're getting the password to this letter, we've identified you not only a supporter of the brand but as an INVESTOR in our mission and the long term success of the collective vision for Way of Life Athletic Co.
To simply state, if you’re getting this message you’ve stuck with us and you've continually spent your money with us...
THIS NOTE IS FOR YOU.
We’re just about to close a round of fundraising that’s backed by a diverse mix of investors. Its prompted us to think about our other investors, YOU. The ones that have helped grow our business through continuing to purchase our products and support of the Way of Life mission. As we’ve continue to iterate design, improve quality, and build the business, YOU have shaped our journey more than any other. We've watched as you've shared your stories of personal accomplishment in your WOLACO gear. We've seen you convert your personal circles of friends, family, and colleagues, into WOLACO customers. Your continued support by way of advocacy and commerce is invaluable and we know the power of this community is just getting started.
IT’S BECAUSE OF YOU THAT WE GET THE OPPORTUNITY TO CHANGE THE WAY A GENERATION WILL THINK ABOUT LEADING A HEALTHY AND ACTIVE LIFE, AND THERE’S NOTHING MORE IMPORTANT TO US THAN YOU KNOWING THAT.
We want you to know we’re not BUILDING a COMMUNITY. YOU found us, YOU made the choice to lead a more active way of life, YOU wanted more out of the gear that helps you move more efficiently, YOU invested in us. We were simply here to meet you.
Our promise to you and our future customers is to build high quality functional performance gear that helps fuel your ambitions and do it with a conviction and purpose that makes us all better for it.
As we move into the second half of the year, we have much to be excited about we'll be launching new products, a women's line, hosting and sponsoring events around the country, and gearing up for our biggest holiday season to date. It's an important time for the business and we're excited to share it with you.
As a small thank you for all you've done we wanted to extend 15% OFF to share with friends and family, or to grab something for yourself. Please use the code "INVESTOR" at checkout. It will expire on August 31st. Please feel free to forward this email to friends, family, and colleagues - if for nothing else then to get a glimpse of the way we feel about our community. Your support means the world and we're so grateful to have you on our team.
We need to talk more. Email us.
TERRY@WOLACO.COM & NICK@WOLACO.COM