Our core
“We believe in a wholly active life. No division or compartmentalization. No work time vs workout time. No this day vs that day. It’s all connected.”
Our core
Our core
A WAY OF LIFE
We empower the pursuit of personal growth through an active way of life. Our innovative products give you the efficiency to move at a moment’s notice. Wherever and however you please.
Freedom To Move
Our apparel is designed to give you freedom. Freedom to move at a moment’s notice.
Freedom from distraction, sacrifice, or compromise. Freedom to pursue an active way of life, wherever it takes you.

OF, FROM, FOR, AND BY THE MODERN ATHLETE
Our founder was raised in motion. He grew up playing every sport under the sun, and went on to become a collegiate Lacrosse player. Throughout his life, he put every type of gear to the test – not even realizing he was training for his own moment to make something better. Now he puts that intimate knowledge to use creating performance wear that is intuitively designed for the modern athlete’s active way of life.

“The strength I build lifting weights helps me push through any barrier. The clarity I reach pounding pavement doesn’t stop when the run does. The confidence I create with every workout comes with me wherever I go.”
Innovation, Efficiency & Flexibility