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Our core
“We believe in a wholly active life. No division or compartmentalization. No work time vs workout time. No this day vs that day. It’s all connected.”
Our core
Our core
A WAY OF LIFE
We empower the pursuit of personal growth through an active way of life. Our innovative products give you the efficiency to move at a moment’s notice. Wherever and however you please.
Freedom To Move
Our apparel is designed to give you freedom. Freedom to move at a moment’s notice.
Freedom from distraction, sacrifice, or compromise. Freedom to pursue an active way of life, wherever it takes you.
OF, FROM, FOR, AND BY THE MODERN ATHLETE
Our founder was raised in motion. He grew up playing every sport under the sun, and went on to become a collegiate Lacrosse player. Throughout his life, he put every type of gear to the test – not even realizing he was training for his own moment to make something better. Now he puts that intimate knowledge to use creating performance wear that is intuitively designed for the modern athlete’s active way of life.
“The strength I build lifting weights helps me push through any barrier. The clarity I reach pounding pavement doesn’t stop when the run does. The confidence I create with every workout comes with me wherever I go.”
Innovation, Efficiency & Flexibility
OUR APPROACH TO PRODUCT
01
Efficiency
WOLACO product is rigorously designed with every detail in mind. So that there are no distractions and no excuses between you and your workout. Obviously our first-ofits-kind pocket compression system showcases this, but so do the fabric choices, the fit, and everything else.
Our product is designed to get you moving at a moment’s notice.
02
Innovation
We question everything as we design – taking the time to iterate, test, and invent endlessly. We believe there are infinite ways to innovate, but we never do it to follow fads or just because. We do it to create the very best performance wear for the modern athlete.
Our product solves the problems, big and small, slowing down the modern athlete.
03
Flexibility
Our gear isn’t made for one activity, one body, or one mindset. It’s designed to adapt to you and whatever type of active way of life you’re pursuing. Wear it on a short run, a long run, while grinding at the gym, or to a yoga class.
Our product helps maximize performance – wherever or whatever hat means to you.
